Newfrontiers – History, Name and Branding
Recently I was asked about the history of the name and branding of Newfrontiers. Those decisions and changes I was involved with occurred between 1980-2011. 1980 - Coastlands. This was intended to refer to the verse in Is 41 where 'Coastlands' implies the ends of the earth. However, many interpreted it as the south coast where Terry was then based so a change was needed. 1986 - New Frontiers. Although not a Biblical term this expressed our heart to reach the ends of the earth. 1986 - New Frontiers International (NFI). 'International' was added quite quickly to emphasise the international nature of the vision. 2002 - Newfrontiers. This rebranding came after the Stoneleigh Bible Week closed. The name was created to make it…